Brand Guidelines - Laura Ashley

GRAPHIC DESIGN | BRAND GUIDELINES

I led the creative development for the launch of the Laura Ashley Interior Design Service in partnership with NEXT, which went live in March 2022. I was responsible for designing the brand guidelines used by NEXT to create their own assets promoting the service across their website.

To support the launch, I collaborated with a professional photographer to capture bespoke imagery that reflected the look and feel of the service. I also produced a library of digital mockups and visual examples to serve as a toolkit for the NEXT team, ensuring consistency and clarity in how the brand would be represented as the service expanded.