Selected brands I've worked with:
Sipsmith · Zizzi · Laura Ashley · allplants · Franco Manca ·

Key skills & specialisms:
– Brand identity & creative direction
– Packaging & campaign design
– Digital & print execution
– Social content & META ad creation
– Storytelling & art direction
– Photography & visual strategy
– Cross-functional collaboration

Based in Melbourne (via London), I’ve led creative across both established and emerging brands, building full visual worlds, launching national campaigns, and ensuring brand consistency from concept to rollout. I’m known for my strategic thinking, detail-led approach, and ability to bring brands to life with clarity and emotion.

Alongside commercial work, I run Laura and Her Lens - a travel and photography platform where I explore overlooked beauty, slow travel, and storytelling through design. This passion has grown into a Master's in Travel Journalism, helping me develop a more intentional voice across writing, photography, and brand narrative.

At the heart of everything I do is a belief in meaningful, beautiful work - whether that’s a label, a campaign, or a story waiting to be told.