Profile

Selected brands I've worked with:
Sipsmith · Zizzi · Laura Ashley · Allplants · Franco Manca ·

Key skills & specialisms:
– Brand identity & creative direction
– Packaging & campaign design
– Digital & print execution
– Social content & META ad creation
– Storytelling & art direction
– Photography & visual strategy
– Cross-functional collaboration

Based in Melbourne (via London), I’ve led creative across both established and emerging brands, building full visual worlds, launching national campaigns, and ensuring brand consistency from concept to rollout. I’m known for my strategic thinking, detail-led approach, and ability to bring brands to life with clarity and emotion.

Alongside commercial work, I run Laura and Her Lens - a travel and photography platform where I explore overlooked beauty, slow travel, and storytelling through design. This passion has grown into a Master's in Travel Journalism, helping me develop a more intentional voice across writing, photography, and brand narrative.

At the heart of everything I do is a belief in meaningful, beautiful work - whether that’s a label, a campaign, or a story waiting to be told.

Hello!

What I Offer

I design thoughtful, personality-driven visuals that help brands tell their story with heart. From full brand identities and logos to art direction, packaging, websites, and scroll-worthy content - I bring a considered, creative eye to every touchpoint. Whether you're starting from scratch or evolving something existing, I’m here to make sure your brand not only looks beautiful, but feels right too.

  • Visual storytelling that brings your brand’s world to life.

    From guiding photoshoots to shaping the look of campaigns, I ensure every visual detail feels intentional, cohesive, and true to your brand’s personality.

  • More than just a logo - it’s the full outfit your brand wears to the world.

    I create cohesive, personality-packed brand identities - think colour palettes, typography, imagery, and vibe - all tailored to tell your story with clarity and charm.

  • Honest, collaborative support to bring clarity to your creative direction.

    Whether you're stuck, starting out, or scaling up, I offer grounded guidance and actionable ideas to help you align your visual brand with your purpose.

  • I help bring your brand’s world to life, visually and emotionally.

    Whether you're launching a new venture or refining your look, I guide the creative process with intention - blending strategy, storytelling and aesthetics to create work that connects.

  • Lovely little love notes for your audience.

    I design email layouts that are engaging, on-brand, and easy to digest - helping you share stories, launches, or updates in a way that feels warm and well-crafted.

  • A logo that feels like your brand's signature smile.

    I design distinctive, versatile logos that hold meaning - capturing the essence of your brand in a mark you’ll be proud to wear everywhere.

  • Thoughtful packaging that makes people want to pick you up - and never let go.

    I design tactile, shelf-worthy packaging that balances beauty with function - turning your product into an experience, not just a purchase.

  • Scroll-stopping posts with style and soul.

    I create on-brand social templates, campaigns, and content that feel human, curated, and unmistakably you - ready to connect and convert.

  • Beautiful, user-friendly websites that work as hard as they look.

    I design intuitive websites that reflect your brand’s personality — ensuring your digital home is both easy to navigate and lovely to look at.

  • I tell visual stories that make people feel something.

    From travel-inspired imagery to brand campaigns, I create visuals that capture atmosphere, evoke emotion, and make people want to linger a little longer.

  • Get in touch and let me know what you would like a hand with - I’d love to offer my skills and expertise!