Hi, I'm Laura - the creative director and visual storyteller behind Laura & Her Lens.

With eight years' experience across brand identity, packaging and campaign design, I've led creative for both established and emerging brands across the UK and Australia - building full visual worlds, launching national campaigns, and ensuring brand consistency from concept to rollout. Based in Melbourne via London, my background spans studio and in-house environments on two sides of the world, giving me a grounded, practical understanding of what brands need to grow with confidence.

I'm known for my strategic thinking, detail-led approach, and ability to bring brands to life with clarity and emotion - and that same instinct is what eventually led me toward photography and storytelling. Laura & Her Lens is where design and visual storytelling meet: built on the belief that meaningful work - whether that's a label, a campaign, or a story still waiting to be told - comes from clarity, not guesswork. That curiosity has since grown into a Master's in Travel Journalism, sharpening my voice across writing, photography and brand narrative.

At the heart of it all is a simple belief: the brands and stories worth telling deserve work with real intention behind it.

What I Offer

I design thoughtful, personality-driven visuals that help brands tell their story with heart. From full brand identities and logos to art direction, packaging, websites, and scroll-worthy content - I bring a considered, creative eye to every touchpoint. Whether you're starting from scratch or evolving something existing, I’m here to make sure your brand not only looks beautiful, but feels right too.

  • Visual storytelling that brings your brand’s world to life.

    From guiding photoshoots to shaping the look of campaigns, I ensure every visual detail feels intentional, cohesive, and true to your brand’s personality.

  • More than just a logo - it’s the full outfit your brand wears to the world.

    I create cohesive, personality-packed brand identities - think colour palettes, typography, imagery, and vibe - all tailored to tell your story with clarity and charm.

  • Honest, collaborative support to bring clarity to your creative direction.

    Whether you're stuck, starting out, or scaling up, I offer grounded guidance and actionable ideas to help you align your visual brand with your purpose.

  • I help bring your brand’s world to life, visually and emotionally.

    Whether you're launching a new venture or refining your look, I guide the creative process with intention - blending strategy, storytelling and aesthetics to create work that connects.

  • Lovely little love notes for your audience.

    I design email layouts that are engaging, on-brand, and easy to digest - helping you share stories, launches, or updates in a way that feels warm and well-crafted.

  • A logo that feels like your brand's signature smile.

    I design distinctive, versatile logos that hold meaning - capturing the essence of your brand in a mark you’ll be proud to wear everywhere.

  • Thoughtful packaging that makes people want to pick you up - and never let go.

    I design tactile, shelf-worthy packaging that balances beauty with function - turning your product into an experience, not just a purchase.

  • Scroll-stopping posts with style and soul.

    I create on-brand social templates, campaigns, and content that feel human, curated, and unmistakably you - ready to connect and convert.

  • Beautiful, user-friendly websites that work as hard as they look.

    I design intuitive websites that reflect your brand’s personality — ensuring your digital home is both easy to navigate and lovely to look at.

  • I tell visual stories that make people feel something.

    From travel-inspired imagery to brand campaigns, I create visuals that capture atmosphere, evoke emotion, and make people want to linger a little longer.

  • Get in touch and let me know what you would like a hand with - I’d love to offer my skills and expertise!