Campaign Ideation - allplants

DESIGN LEADERSHIP | CAMPAIGN IDEATION | CREATIVE DIRECTION | PRINT DESIGN | DIGITAL DESIGN

At allplants, I led the creative direction for a limited-edition campaign in collaboration with our new Chef-in-Residence, real food activist and chef Melissa Hemsley. I developed the campaign concept in line with brand positioning, crafting a visual identity inspired by Melissa’s new book Real Healthy and the bold colours of fresh, plant-based ingredients.

I designed a suite of assets to bring the concept to life across multiple channels in both digital and print format, with a social-first approach to maximise reach and cohesion. The result was four distinctive dishes that felt unmistakably allplants and unmistakably Melissa - united by the tagline Real Food. Unreal Flavour.