Real Food. Unreal Flavour.

DESIGN LEADERSHIP | CAMPAIGN PLANNING | PRINT DESIGN | ART DIRECTION | DIGITAL DESIGN

Here at the allplants kitchen, we've opened the doors to cook up limited edition plant powered creations with our new Chef-in-Residence, real food activist and celebrity chef, Melissa Hemsley. Working collaboratively alongside the marketing team, we have concepted the campaign direction aligning with our brand positioning, creating four plant-forward dishes focused around Real Food. Unreal Flavour. Each dish is quintessentially allplants and distinctively Melissa Hemsley, making the range both unique and cohesive with the overall menu. 

Drawing inspiration from Melissa’s new book, Real Healthy, and the vibrant colours of fresh veggies, I spearheaded the creative direction for the campaign, developing a visual identity that captures its essence. My work spans multiple platforms, with a social-first strategy that ensures cohesive and impactful designs across all printed and digital channels.