FSDU - Sipsmith

ILLUSTRATOR | MOCKUPS

A series of conceptual FSDU mockups created for Sipsmith, designed in Adobe Illustrator and aligned with the brand’s visual identity at the time. These in-store displays were developed for placement in leading UK supermarkets including Waitrose and Sainsbury’s, and for the annual Christmas Gin Shop in John Lewis, with a focus on capturing shopper attention and enhancing brand presence at point of sale.