Campaign Ideation - Zizzi

CAMPAIGN PLANNING | PRINT DESIGN | ART DIRECTION | DIGITAL DESIGN

I helped finalise the logo and developed all creative assets for the launch of Zizzi’s largest campaign of 2022 - the Zizzi Zillionaires’ Club, a customer loyalty program designed to boost brand loyalty and visit frequency.

My work included creating key visual elements across multiple platforms: newsletters, social media posts, printed collateral, digital assets for the Zillionaires’ app and branded t-shirts for both Big Zuu and Zizzi staff. I ensured the brand translated consistently and engagingly throughout the entire customer journey.

The campaign featured exciting collaborations, such as working with double BAFTA award-winner Big Zuu on a Zizzi-inspired rustica pizza and Cal’ZUU’ne dessert, and launching ‘Win a Slice’ - a prize draw rewarding customers who trade in their Zillionaires’ coins for exclusive perks. Since launch, the program has recruited over half a million sign-ups in just over a year.