Packaging - allplants

PACKAGING DESIGN | DESIGN LEADERSHIP | CREATIVE DIRECTION | PRINT DESIGN

I designed packaging for a new range of allplants meals focused on supporting the microbiome, aligning with the brand’s mission to combine health and sustainability. This launch marked a shift from the existing box design to a more sustainable ‘watchstrap’ format - improving both environmental impact and the way meals are sealed and presented. The designs reflect the fresh, functional ethos of the range while ensuring shelf appeal and clarity for the customer.

The range featured three new dishes, each inspired by a different global food culture. I used each culture as a creative starting point, developing unique designs and colour palettes that captured the essence of each dish while maintaining consistency across the range. I worked with photographer Valentina Concordia to create a library of supporting pack imagery and lifestyle shots.