Art Direction - Zizzi

ART DIRECTION | CAMPAIGN IDEATION | LAYOUT MENU DESIGN | PRINT

One of the most exciting projects I worked on at Zizzi was a new menu launch. With the shift from three to eight menu updates per year since Covid-19, I navigated the challenge of adding new dishes to an already extensive menu while maintaining a seamless and enjoyable customer experience. For this menu, I proposed collaborating with a freelance illustrator, one who had painted hand-painted murals in Zizzi restaurants, to create a cover design that reflected Zizzi’s unique take on traditional Italian cuisine and connected with the brand’s heritage-inspired interiors.

In addition to designing the new menus, I managed and art directed all related photoshoots, elevating the brand’s visual storytelling by focusing on lifestyle setups that brought the dishes to life. This photography was essential for creating cohesive POS materials that effectively promoted the new offerings across multiple channels.