Christmas Campaign Ideation 2022 - Zizzi

CAMPAIGN IDEATION | LAYOUT MENU DESIGN | PRINT | ART DIRECTION

I led the creative direction for Zizzi’s most important campaign of the year: Christmas. Recognising that Christmas represents the biggest commercial opportunity within the financial year, I focused on developing fun and engaging designs that went beyond just driving sales and bookings, aiming to create a memorable festive experience for customers. After the disruption caused by Covid-19, 2022 was particularly significant as it marked the first unrestricted Christmas in two years. I ensured that the campaign captured this special moment, delivering a festive celebration that resonated with families and friends and truly felt like a Christmas for everybody to remember.