Christmas Campaign Ideation - Zizzi
CAMPAIGN PLANNING | LAYOUT MENU DESIGN | PRINT DESIGN | ART DIRECTION | DIGITAL DESIGN
I developed the full campaign ideation for Zizzi’s The More, The Merrier Christmas celebration, strategically crafting it to enhance the customer experience and highlight Zizzi’s core values of fun and togetherness, while maximising revenue during their most financially crucial season. I created a cohesive suite of materials, overseeing the project from initial concept to art directing the shoot and executing the final designs across multiple channels.
To add a playful touch, I illustrated custom elements like pepperoni baubles and chilli ornaments, giving the campaign a fun, food-inspired twist.
This comprehensive creative leadership brought Zizzi’s core values to life and maximised engagement during their busiest season.















