SS22 Lookbook - Laura Ashley

GRAPHIC DESIGN | INDESIGN | PHOTOGRAPHY | RETOUCHING

I led the creative direction for Laura Ashley’s seasonal lookbook, overseeing everything from concept development to detailed page layout design. I art directed the photoshoots, collaborating closely with the photography team to ensure that styling, lighting, and composition captured the brand’s aesthetic and seasonal vision.

Following the shoots, I designed the digital lookbook layout, carefully crafting the flow and visual hierarchy to create a cohesive and engaging presentation. The finished digital lookbook was distributed to Laura Ashley’s customers and partners, playing a key role in showcasing the season’s product range and reinforcing the brand’s identity.