OOR Packaging - Zizzi

PACKAGING DESIGN | PRINT DESIGN

When I joined Zizzi, the packaging for their Out of Restaurant (OOR) experience felt outdated and disconnected from the brand’s current visual identity. I took the lead on refreshing the design to create a more cohesive and elevated suite of assets that aligned with Zizzi’s in-restaurant experience.

I reimagined the packaging using the iconic brand pattern featured on the front of the menu and within restaurant interiors, ensuring consistency across touchpoints. Moving away from the previously floral-heavy designs and mismatched colour palette, I introduced Zizzi’s core brand colours, blue and terracotta, paired with the natural tones of paper and cardboard. This brought a warmer, more rustic feel to the designs while staying true to the heart of the brand.