Logo Design - Laura Ashley

LOGO DESIGN | GRAPHIC DESIGN | BRANDING

The brief for Laura Ashley’s 70th Anniversary was to design a logo specifically for this hallmark celebration. I aimed to create a new logo that connected deeply with the brand’s heritage by incorporating elements from the original Laura Ashley Bramble logo, which was replaced in the 2000s by the current primary wordmark.

Over the years, Laura Ashley has introduced numerous logos to commemorate pivotal moments, each drawing inspiration from the brand’s rich archive. My goal was to design a versatile logo that could be applied across a wide range of assets - including packaging, fashion garments, digital designs, store fronts, and more.
Front-Cover-Banner.jpg
Store-Mockup-2.jpg
Swing-tag-mockup.jpg
70th-Style-Guide-P1.jpg
70th-Style-Guide-P2.jpg
70th-Style-Guide-P3.jpg
70th-Style-Guide-P5.jpg
70th-Style-Guide-P6.jpg
70th-P1.jpg
70th-P3.jpg
70th-P5.jpg
70th-P4.jpg
LA-70th-4.jpeg
LA-70th-1.jpeg
LA-70th-2.jpeg
Store-Mockup-4.jpg
s-l1600 copy.png
Clothing-tag.jpg
LA-70th-3.jpeg
Swing-tag-mockup.jpg
Swing-Tag-1.png
Store-Mockup-2.jpg
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