At Sipsmith, I led the photography content creation for social media, collaborating closely with the Creative Lead and Social Media Manager to brainstorm and plan timely, trend-led content around upcoming events and cultural moments. I developed concepts, styled and art directed shoots, photographed lifestyle imagery, and handled all post-production to ensure a cohesive brand aesthetic. I also created engaging GIFs for Instagram, bringing a playful, interactive layer to the feed that consistently elevated audience engagement.