Packaging - Zizzi
At Zizzi, I led the design of key packaging projects that spanned both the in-restaurant and retail experience. From refreshing the Out Of Restaurant (OOR) range for Uber Eats and takeaway to supporting the art direction of Zizzi’s frozen line in supermarkets, my focus was on creating packaging that not only stood out visually but also aligned with brand storytelling and commercial goals. Whether enhancing shelf presence or elevating the unboxing experience at home, each piece of packaging was crafted to connect with customers and reflect Zizzi’s playful, modern take on Italian food.
OOR PACKAGING
OOR PACKAGING
When I joined Zizzi, the packaging for their Out of Restaurant (OOR) experience felt outdated and disconnected from the brand’s current visual identity. I took the lead on refreshing the design to create a more cohesive and elevated suite of assets that aligned with Zizzi’s in-restaurant experience. I reimagined the packaging using the iconic brand pattern featured on the front of the menu and within restaurant interiors, ensuring consistency across touchpoints. Moving away from the previously floral-heavy designs and mismatched colour palette, I introduced Zizzi’s core brand colours, blue and terracotta, paired with the natural tones of paper and cardboard. This brought a warmer, more rustic feel to the designs while staying true to the heart of the brand.
Zizzi at Home
Zizzi’s frozen range, designed by Design Hawk, brings restaurant-inspired favourites - including award-winning pizzas, pastas, sides and desserts - to supermarket shelves nationwide, stocked in Tesco, Morrisons and Waitrose. I art directed the front-of-pack food photography, collaborating with our photographer and food team to create bold, appetising visuals that reflect the quality of the dishes and help them stand out in the frozen aisle.
Packaging designed by Design Hawk
