Packaging - Sipsmith
This was one of the most complex yet rewarding briefs I’ve worked on, and I loved having the creative freedom to shape it from concept to execution. I was tasked with designing the outer packaging for Sipsmith’s Sipspresso Coffee Gin, created as a premium gifting item for press and influencers. Inspired by high-end tea and coffee packaging, I explored various formats before landing on a recyclable, rectangular design using G.F. Smith’s Extract paper - a material made from recycled coffee cups. It felt like the perfect fit: a tactile, sustainable stock that echoed the product’s story while elevating the unboxing experience.
Sipsmith + Franco Manca + Fever-Tree
I led the packaging design for a special collaboration between Sipsmith, Franco Manca, and Fever-Tree during lockdown. My challenge was to create a cohesive design that reflected Franco Manca’s aesthetic while seamlessly incorporating the distinct visual styles of Sipsmith and Fever-Tree. To unify the three brands, I developed an adapted illustrative style that brought their elements together harmoniously. I also illustrated new assets specifically for the project, including detailed Fever-Tree bottle and serve illustrations, which visually guided customers through the drink-making process featured in the kit.
SKU MOCKUPS
I created a series of SKU packaging mockups for Sipsmith’s Lemon Drizzle Gin and Zesty Orange Gin, designed in Adobe Illustrator to align with the brand’s visual identity. These mockups explored layout, typography, and colour pairings to complement each flavour profile, helping to visualise on-shelf presence and support internal decision-making across teams.
