I designed a range of in-store POS concepts for Sipsmith, including FSDU mockups for leading UK retailers such as Waitrose and Sainsbury’s. Using Adobe Illustrator, I created eye-catching displays that aligned with Sipsmith’s visual identity and helped bring the brand to life in-store. I also contributed to the design of the annual Christmas Gin Shop in John Lewis - originally created by another designer - by adding the FreeGlider element for the launch of the new SKU. Each piece was developed to capture shopper attention and strengthen brand presence at point of sale, while collaborating closely with the sales and brand teams to ensure creative and commercial alignment.