I was responsible for designing Sipsmith’s weekly email campaigns, crafting visually compelling layouts that celebrated key cultural moments and gin-related events. Using Photoshop and Figma, I created designs that balanced strong visual storytelling with clear, user-focused hierarchy to drive engagement. Working within Mailchimp, I ensured consistency across all sends and optimised designs for both desktop and mobile, contributing to increased click-through rates and reinforcing the brand’s premium tone of voice.