One of my key projects at Zizzi was leading the art direction for a major menu launch. With the business increasing from three to eight menu updates a year, it was essential to present new dishes clearly and cohesively within an already extensive offering. I managed and art directed all associated food photography, working closely with our photographer, marketing, and food teams to ensure each dish was captured with creativity, clarity, and appetite appeal. This content was then rolled out across in-restaurant menus, POS, and digital channels to ensure a consistent and engaging customer experience.