As part of my role at allplants, I acted as Art Director for the launch of the Chef-in-Residence programme, were I led the visual development of the Real Food. Unreal Flavour. campaign - a bold, flavour-first celebration of vibrant, plant-based cooking. Collaborating with chef Melissa Hemsley, the marketing team, and photographer Valentina Concordia, I shaped the creative concept, directed the full campaign shoot, and built a cohesive image library used across digital, print, packaging and paid media. The result was a joyful, ingredient-led aesthetic that brought the energy of real food to life.